by Kate | Jun 22, 2016 | Branding For Photographers
The best and most experienced photographers know that the success of portrait photography is down to teamwork. Over the last few years working in professional portrait photography I have learnt that the success of my endeavours is not solely down to me. It is all...
by Kate | May 13, 2016 | Branding For Photographers
Kate Hopewell-Smith reflects on 10 years of her photography business and how she gets to give back. Over my 40 years I have learnt much about friendship and typically along the way I have experienced times of stormy seas and there has been the odd casualty. Thankfully...
by Kate | Feb 26, 2016 | Branding For Photographers
Sorry, sorry, sorry for not blogging more. From the outside it must look a bit like tumbleweed across your screen. The reality from this side of the glass is quite different because as well as running my photography business I have been working on launching a new and...
by Kate | Oct 22, 2015 | Branding For Photographers
This is an article written for Creative Light Magazine and should be read after my earlier post on the subject. It took me a while to write this and get across how I feel about the issue. The issue of plagiarism in the photography community has crossed the pond and...
by Kate | Sep 30, 2015 | Branding For Photographers
I’m sure many of you were aware of the plagiarism ‘scandal’ that hit the US industry headlines (Doug Gordan & Jasmine Star) last year surrounding the written word. I would have thought most people would have learnt that stealing content or intellectual property is...
by Kate | Aug 25, 2015 | Branding For Photographers
The term ‘brand’ is one of the most misunderstood words in marketing so don’t be surprised if you struggle with the concept of branding as a business owner. What matters is that you try and understand why it is critical that you have a brand and accept that it takes...
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